Who is Ambassador
The community of congress ambassadors is composed of representatives of the non-profit sector, i.e. doctors, scientists, professors and other experts who represent the Czech Republic in international professional associations, and senior representatives of local branches of international companies. Both groups are actively involved in the preparation of international congresses or conferences within the professional associations and companies and can significantly influence the choice of the host city in favor of Prague.
In case of international association congresses the active participation and support of the local representative is, according to the ICCA (International Congress and Convention Association), in 70% of cases necessary for the submission of the candidacy of the destination, as well as for the implementation of the congress or conference.
The destination also significantly benefits from corporate events that are much more frequent than association conferences.