PCB survey: Digital Technologies in the MICE Industry - Martin Valter
PCB survey continues - we asked our members and partners about their opinion on the new digital technologies. Today, we bring you answers by Martin Valter from C-IN company.
Last week, Klaus Pilz, Regional Director, Vienna House Czech Republic answered three questions stated below. Today, you can find out the opinion of Martin Valter, ICT Specialist at C-IN company, on the new digital technologies in the meeting industry.
- What new technology or app has recently caught your attention and why?
- Do you use some of the new technology in your field? What is your client’s response to this?
- In your field, have you noticed any significant trend, and what do you expect to be the "in" technology in the next few years?
Matchmaking – networking became a significant part of conference attendance. A new feature in this field is matchmaking. Based on information gathered from various sources (incl. social networks) the delegate profile providing a wider context is created. Based on this profile the search for relevant contacts is simple and efficient. Due to the fact that networking is being mentioned as one of the top 3 reasons to attend a conference, such tools will surely be in demand in the future.
Self-operated kiosks to print badges and certificates. A delegate attending the conference doesn’t need to present any printed confirmations at the registration desk in order to pick up the badge. This will be all done by a smartphone. A kiosk can read the barcode/QR code from the smartphone display to identify the delegate in the database and print his badge and all relevant vouchers automatically. The client response is very positive as the delegate is checked in within seconds with minimal room for any error, and the registration area as well as staff can be significantly reduced.
Due to the development of legislation in the field of delegate support by (medical) industry, we are seeking for new ways of industry presentation to conference participants. One of the options is changing the way we are looking at the conference mobile apps. Rather than having a short life cycle conference app, we should provide an application to be used for a much longer period of time, as a source of information and also a communication platform in a specific scientific field.