Pilsner Urquell: The Original Beer Experience

Pilsner Urquell: The Original Beer Experience, a new brand home for Pilsner Urquell in Prague, is located in a historic Art Nouveau building at the bottom of Wenceslas Square. 

On the first floor, The Original Tour takes guests on a journey through the origins and presence of Pilsner Urquell beer. This multimedia, hi-tech journey tells the story behind the world's first golden lager, including a 360° interactive game zone. Unique state-of-the-art audio guides connect with elements of the Experience automatically as visitors move through the space, providing an entertaining narrative in the main languages used by tourists in Prague, including Czech, English, French, German, Spanish, Italian, Japanese and Mandarin.

On the second floor, the experience continues in the iconic Beer Hall with large LED screens, dynamic lights and an audio system, where our tapsters serve fresh beer from tanks and mesmerize with captivating beer shows, creating an unforgettable experience. The Beer Hall can accommodate approx 200 persons.

In our Tapster Academies, visitors learn the art of pouring the traditional pours: Hladinka, Šnyt and Mlíko. The true gem of the Experience is the Brewers' bar, a circular bar for 18 people with a view of Wenceslas Square, connected to a flexible Pilsner Hall designed for 70 people.

Visitors and locals can also visit “Výčep U Zvonu“, a stylish street taproom and beer terrace operating independently of the visitor tours. Our brand shop on the ground floor offers a wide range of high-quality merchandise and hand engraving.

Grand opening video: https://www.youtube.com/watch?v=WgTjnAh5UDY


  • 5

    Conference rooms
  • Sustainable partner
  • Virtual/Hybrid Event Solutions
  • Health & Safety Measures
Pilsner Urquell: The Original Beer Experience
Pilsner Urquell: The Original Beer Experience
  1. Payment Methods Accepted

    We Accept Various Payment Methods

    • American Express
    • Cash
    • Diners Club
    • Discover
    • Master Card
    • Visa
  2. Wheelchair

    Our premises are wheelchair accessible

  3. Energy savings

    Energy saving processes in place

  4. Lower CO2 emissions

    Processes to reduce CO2 emissions in place

  5. Water savings

    Water savings processes in place

  6. Using local products and suppliers

    We prefere local products and suppliers

  7. Using recyclable & reusable products

    We prefere recyclable & reusable products

  8. Minimising the use of plastic

    We avoid the single-use plastics usage

  9. Minimising food waste

    We minimise food waste at events

  10. Digitalisation prefered

    We prefere digital ways of communication

  11. Full accessibility for disabled people

    We provide full accessibility for disabled peope

  12. CSR activities - Legacy

    Our events leave legacy and support local communities

  13. Long-Term Sustainablity Strategy

    Long-term sustainability strategy in place

Individual rooms

Name Area (m²) Width Height Theatre Banquet Classroom Reception
Beer Hall -- -- -- 200 -- -- 350
Pilsner Hall -- -- -- 70 -- -- --
Brewer's Bar -- -- -- 20 -- -- --
Tapster Academies -- -- -- 36 -- -- --
Taproom U Zvonu -- -- -- 80 -- -- --

Prague Is an Ideal Meeting Destination

Need any help? Let us know, our team is looking forward to answering your queries!