A New Campaign in the New York Center to Promote Incoming Tourism from the USA to the Czech Republic
As a result of marketing collaboration connected with incoming tourism, Prague Airport, CzechTourism, Prague City Tourism and the tourism hub for Central Bohemia have launched an advertising campaign in New York. The campaign aims to present Prague and Central Bohemia in the US as an attractive and safe destination and promote incoming tourism from the USA.
The campaign to promote tourism in Prague and Central Bohemia will run until the end of the year and includes approximately 1,000 advertising spaces on New York underground trains and 80 advertising spaces in the underground station on 53rd Street and 5th Avenue, right in the center of Manhattan.
“The number of serviced passengers on direct flights to North America has grown by almost 67% this year. Next year, we are expecting further increases thanks to a new line to Newark. This confirms the high potential of the US foe increasing the number connections to Prague,” says Václav Řehoř, the Chair of the Board of Directors, Prague Airport. “We are expecting that the New York campaign will raise American interest in Prague and its surrounding areas. This could also motivate airlines to extend seasonal lines to year-round ones, which is our priority,” adds Řehoř.
The addition of new direct flights to Prague is primarily dependent on demand by foreign tourists and incoming tourism. It also makes travelling for Czech tourists more convenient.
The campaign by the Loosers creative agency is built around the “No Spoilers. See It Live” slogan, which refers to the uniqueness of the authentic and personal experience visitors get when they explore the beauty of Prague and its surroundings. The campaign also includes the www.seeitlive.travel website.
The New York advertising campaign is one of the TouchPoint projects which brings together Prague Airport, CzechTourism, Prague City Tourism and the tourism hub for Central Bohemia. The purpose of the project is to create a joint and targeted promotional campaign that attracts a greater number of wealthy tourists from large foreign markets, combined with dynamically growing outgoing tourism.
More information about the campaign available here.