Barceló Group has launched a new multi-brand strategy for its hotel portfolio
We are pleased to inform you that Barceló Group has launched a new multi-brand strategy for its hotel portfolio. Three new brands – Royal Hideaway Luxury Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels –will now sit alongside the group´s original brand, Barceló Hotels & Resorts.
Barceló´s multi-brand strategy has been designed to increase understanding among its guests and stakeholders of the varying propositions of each hotel brand, as well as the particular experiences and amenities available at each hotel. With this multi-brand strategy, Barceló seeks to strengthen the Group´s growth and internationalization plan, having different hotels in the same locations, and to adapt its offer to today´s travellers, more sophisticated than even before and more aware of their needs and requirements, who are searching for hotels that are an ideal fit for them.
In the framework of this new multi-brand strategy, the Praha Five hotel and the Praha hotel are incorporated within the Occidental hotels collection, as “OCCIDENTAL PRAHA FIVE” (ex Barcelo Praha Five), Radlická 46, Praha 5 and as “OCCIDENTAL PRAHA” (ex Barcelo Praha), Na Strži 32, Praha 4. The Occidental hotels collection includes properties which are well-located, offering comfort and relaxation, the perfect option for business or leisure travellers.