The Julius, a New International Hospitality Brand from the Julius Meinl Family, to Launch in Spring 2022
The Julius, a new apartment experience offering ‘a feeling of home’ for travellers in prime city centre locations, is to launch in spring 2022. Founded by the storied Julius Meinl family, famed branded consumer goods and retail pioneers and creators of the Viennese food emporium Julius Meinl am Graben, The Julius draws on a 160-year legacy of service, quality, and innovation, and marks the family’s first entry into the world of travel. Its first destination – The Julius Prague - will launch this Spring.
The Julius balances luxury and modern design with warmth, comfort, and convenience. Evoking the timeless standard and spirit of European hospitality through a modern mindset, The Julius offers a place to relax, explore, work, and treat as a home in the city.
Representing design-led, next generation hospitality, this new series of destinations will offer both short and long-term stays in generously sized residences. Recognising the importance of flexibility for the modern traveller, The Julius offers tech-enabled services, self-check-in and contactless room entry, as well as on-site shops and restaurants, stocked with premium House of Julius Meinl products. Spacious communal areas, relaxing lounges and professional co-working spaces will enable guests to network, meet like-minded people or simply unplug.
Whether staying for one night, one month or more, guests will experience the freedom of apartment living, with hassle-free access, easy-to-use technology, and flexible amenities. Each booking is tailored to the needs and preferences of the guest, providing options such as an individual address for deliveries and detailed guides to help navigate the city as a local.
The Julius presents a concept that aims to grow internationally, while still taking on the tone, history and feel of each city in its design.
The first residence, The Julius Prague, will launch within a reimagined art deco building and designed by leading Italian architects Matteo Thun & Partners. A central light-filled conservatory sits at the heart of the building and guides guests to 168 individual residences, complete with living room and separate bedroom space, and many featuring an open-plan kitchen. Residences, communal areas, and restaurants will offer soft furnishing and an autumnal colour palette, inspired by the works of the celebrated Czech artist Alphonse Mucha. World-class amenities will be combined with elegant yet homely features such as oak wood floors, soft linen sheets and contemporary bathrooms.
Julius Meinl Vl., co-founder of The Julius, said “Since over 160, the Julius Meinl name has been synonymous with finesse, tradition and quality. Honouring our founding principles, the creation of The Julius is an exciting moment to not only look back on our legacy but to also establish a new future. It offers a chance to bring the expertise, experience, and enthusiasm of the Meinl family to a new sphere of hospitality, to a new audience and to new destinations. Good customer service, quality products and an environment to embrace innovation - three simple yet fundamental values that underpin everything we do. Our aim is to set the highest possible benchmark in the hospitality sector, whether that is a cup of coffee or a room for the night.”