Vega Tour Shines among Business Superbrands Again This Year
This year, the Vega Tour brand has once again been honoured by the “Business Brand Council Czech Republic” expert panel as one of the best B2B brands in the Czech Republic. Vega Tour has thus obtained the Czech Business Superbrands 2016 award.
Superbrands is the most renowned independent global authority in the area of evaluation and appreciation of business brands. The Superbrands title is a mark of the special status and recognition of the excellent brand position in the local market. Brands are evaluated according to many criteria, including a thorough consumer survey. Repeated acquisition of the Business Superbrands award is not a matter of course for the already chosen brands. The brand must prove in each new period that it has not compromised its qualities and rightfully deserves this title. The Business Superbrands 2016 award for the Vega Tour brand is proof that what the company does is meaningful.